In an attempt to steal the attention of market-based device operating system Android, ZTE held a campaign called Androholic. In the campaign, they released four new gadgets as well as rearranging the previous strategy of selling two products.
Of the four models of new products presented, two of which are touch-screen smartphone, a model of tablet PCs and other products is a data card, modem alias.
The products that get the price reduction is a tablet PC ZTE Light Tab. From the previous price in the range of Rp2, 99 million, is now the product is released in the price of Rp1, 99 million.
